The reason I've been talking about Starforce quite a bit here is because my brother Danny used to work for Ubisoft and we've had some…'discussions' about SF over the past few months. He was happy that Ubisoft decided to use SF because it seems to be the best type of copy protection technology; I haven't had any problems because I don't play many games, but I don't want my computer hijacked or damaged by rogue software should I ever buy a SF protected game.
Danny emailed me a response to my previous post about boycotting Ubisoft for this (which I am no longer doing) and invited me to reply on my blog:
And about Ubi dropping SF, this pissed me off obviously, but you made a mistake by "boycotting" them simply because you've never bought any of their games. Boycotting a company means they provide a service you use then change something and you don't agree with it so you refuse to use their product until something changes. Since you never bought a Ubi game they were not providing you a service, so you can't boycott them. And you can't boycott them on principle especially if you never intend to use their service even after they stop doing what you disagree with. And just cause you played a little Prince of Persia doesn't make your argument valid, that is my game, not yours.
Feel free to post the part about boycotting in your blog, I'd love to see your response.
OK. My response:
Boycotting means that I specifically refuse to use their product or service for whatever reason. I may never have bought a Ubisoft game but that doesn't mean I was boycotting them, only that I had found nothing I wanted from them. Theoretically I would still be willing to play one of their games if I found one I wanted to buy (but I play relatively few games). When I started boycotting them I was saying, 'there is no chance I will ever buy a game from you so long as you continue using SF.' When they dropped SF my boycott ended because now I will consider purchasing their games again (whether or not I actually do is not relevant). So now I'm saying 'I'll buy a game if I think I will like it.' Point is, there was a certain contingent of people who would never buy a game using SF (say 10%) so Ubisoft was never going to get that that 10%. Ubisoft sells 10% less than it normally would sell. Now Ubisoft drops Starforce and picks up the remaining 10% as potential buyers; not all of them will buy from Ubisoft, but all will consider it.
Or maybe it's just a semantic issue and the word 'boycott' is not the correct one to use. The point is still that I decided not to purchase any games for their use of Starforce. Call it whatever it is. Ubisoft had no chance to convince me to buy their products before; now they do.